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| redwood awards | |
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C2’s “Redwood Awards” endorses committed, self-motivated employees who work hard at making a difference - be it by way of meeting unholy deadlines, clocking lengthy hours, coming through no matter what, or even just by being their usual flexible, conscientious self. It celebrates evergreen potential, tenacious hard work, and lofty ambitions. It also serves as a reminder that great attitude (which some pack along to work) is not everlasting, unless worked upon. It credits both - “how you work” and “how you approach your work” - thus clearly emphasizing that while knowledge, skills and abilities help define a person’s work, the right attitude (that intangible, cultivated side) defines the person. So it is no surprise that all the awardees share common characteristics - a zeal to grow, ability to realize potentials, ride through difficulties, overcome failures, and build upon core strengths. Like the Redwoods. Hardy, self-reliant, and dependable. Now, a bit about the namesake of the Awards, the Redwood Tree… At first sight, the tree completely dwarfs you. A veritable giant, it grows from a seed no bigger than that of a tomato, reaching heights of 367 feet and more. Around since the Jurassic Age, with an average life expectancy of over 600 years, its scars and caverns echo past troubles. Its roots go “out” (not down) 900 feet, interlocking with the soil and roots of other trees, as if establishing camaraderie. Fire, disease and pests have failed to conquer it, making it evergreen. Primeval, resilient, enduring, and majestic, the Redwoods are the inspiration behind C2’s annual “Redwood Awards”.
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